MarcomMetric

Cloud marketing solutions that integrate marketing platforms, online communications, and business metrics to substantiate:

Breaking Down the Silo Mentality

 

MarcomMetric inspires organisations to move beyond conventional marketing silos by integrating data insights across online marketing channels.

 

The key to delivering great integrated brand, product, and service experiences to customers is to focus technology, human resources and workflows around sales tracking, attribution modelling, and data visulization with the ultimate purpose of meeting customer needs at every single touchpoint.

Sales Tracking
Moving beyond silo marketing

Sales Tracking

 

Build a micro-segmentation framework by integrating relevant marketing metrics.

 

Combined with prescriptive analytics, integration empowers business analyses through data visualisation, improved digital accountability, and online CRM metrics.

Attribution Modelling

Business intelligence adds value to data feeds and enables you to focus your marketing.

 

BI tools may reveal trends, brand associations, and fast-rising topics, which can be used to optimize digital campaigns and position the brand for digital marketing success. To ensure effectiveness, corporate objectives should guide such business intelligence initiatives.

Data Visualization

 

Improve the lead to qualified lead stage of the sales funnel.

 

Marketers need to understand where and why leads are leaking out to improve conversion rates. An effective automation program induces cost efficiency and spending money on high-return marketing initiatives.

MarcomMetric Insights

Digital solutions are invading the business environment, provoking significant changes in ways of working, communicating, and selling.

 

To help you stay relevant, the MarcomMetric Insights newsletter provides you with the most relevant trends and tools to focus your digital marketing efforts and workflows around the holistic user experience through accurate tracking, attribution, and data visualization.

 

The monthly newsletter provides you with the lastest news and resources from insights.marcommetric.com, as well as you will get a sneak peek of the upcoming features on marcommetric.com.

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